#TurnNoToYo
A playful push to turn picky eaters into happy snackers.
CLIENT
Del Monte, Vinamilk
DISCIPLINE
Copywriting & Creatives
The Story
Parents know the struggle of kids saying “no” to nutritious snacks. Del Monte Vinamilk’s yogurt drink aimed to change that narrative with the #TurnNoToYo campaign.
Emphasizing its delicious taste and health benefits, the campaign showcased how this could transform snack time into a moment kids look forward to. The lighthearted video demonstrates how the yogurt drink could win over even the most hesitant young taste testers.
With its blend of humor and relatability, #TurnNoToYo effectively positioned Del Monte Vinamilk’s yogurt drink as the go-to choice for parents seeking a nutritious snack their kids would actually enjoy.
