Protected Each Day, The Biogenic Way
A campaign that makes everyday protection second nature.
DISCIPLINE
Copywriting, Creatives
CLIENT
Biogenic Alcohol
The Story
In a world where health and safety have become paramount, Biogenic Alcohol launched the “Protected Each Day, The Biogenic Way” campaign to integrate hygiene into daily life seamlessly.
The campaign featured relatable scenarios—commuting, working, socializing—highlighting how Biogenic Alcohol fits effortlessly into everyday routines. Through engaging content on platforms like TikTok and Instagram, including challenges like the #ProtectedEachDay hashtag, the brand encouraged users to share their moments of staying protected.
By positioning Biogenic Alcohol as a trusted companion in daily activities, the campaign reinforced the message that protection isn't just for extraordinary times—it's a daily commitment.
