Tap to Transact
Redefining convenience in every Toyota journey..
DISCIPLINE
Copywriting, Creatives
CLIENT
Toyota Financial
Services Philippines
The Story
Toyota Financial Services Philippines introduced the myTOYOTA Wallet, a mobile payment platform designed to streamline every Toyota-related transaction. The “Tap to Transact” campaign highlighted this innovation, emphasizing the ease and security of cashless payments for services ranging from vehicle maintenance to insurance premiums.
Through “Tap to Transact,” Toyota embraces the digital shift but also reaffirms its commitment to enhancing customer experiences at every touchpoint.
