Hiraya Flight Pass
A campaign that empowers travelers to create their dream journeys.
DISCIPLINE
Copywriting, Creatives
CLIENT
Philippine Airlines
The Story
In a time when flexibility and personalization became paramount in travel, Philippine Airlines introduced the Hiraya Flight Pass—a customizable and shareable flight pass designed to cater to the evolving needs of modern travelers.
The campaign's centerpiece was a 45-second film that brought to life the concept of "creating your dream travel deals." As a couple customized their Hiraya Flight Pass, their surroundings transformed into a dreamscape of destinations, visually representing the freedom and possibilities the pass offered.
Through this campaign, Philippine Airlines not only showcased innovation in travel solutions but also resonated with the aspirations of travelers eager to explore the world on their own terms.
