Race Your Unbreakable Spirit
The spirit of racing, forged in Hilux steel.
DISCIPLINE
Copywriting, Creatives
CLIENT
Toyota Motor Philippines
The Story
The Hilux GR-S takes Toyota’s toughest nameplate and injects it with Gazoo Racing DNA—built not just to endure, but to excite.
“Race Your Unbreakable Spirit” became the rallying cry for this launch: a call to action for thrill-seekers who want performance without compromise. The spot combined rugged visuals with fast cuts, fusing grit and power in one dynamic ride.
With this campaign, we positioned the Hilux GR-S not just as a pickup—but as a challenge: to push harder, drive further, and race with something more than speed—spirit.
