Open
A global invitation to explore again—with PAL as your gateway.
DISCIPLINE
Copywriting, Creatives
CLIENT
Philippine Airlines
The Story
After years of grounded plans and closed borders, Philippine Airlines invited the world to take flight again with Open—a campaign that celebrated the return of travel and the renewed joy of discovery.
The spot featured sweeping visuals of destinations PAL flies to, where the letters O-P-E-N were subtly embedded in natural and cultural landmarks—turning real-world environments into a living message of welcome.
From cityscapes to coastlines, each scene whispered the same thing: the world is open again, and it’s waiting for you.
