#TurnNoToYo
A playful push to turn picky eaters into happy snackers.
DISCIPLINE
Copywriting, Creatives
CLIENT
Del Monte, Vinamilk
The Story
Parents know the struggle: kids saying “no” to nutritious snacks. Del Monte Vinamilk Yogurt Drink aimed to change that narrative with the #TurnNoToYo campaign.
We crafted a series of engaging, parent-friendly content pieces that highlighted the drink’s appeal to children. Emphasizing its delicious taste and health benefits, the campaign showcased how this yogurt drink could transform snack time into a moment kids look forward to.
The campaign's centerpiece was a lighthearted video demonstrating how the yogurt drink could win over even the most hesitant young taste testers. This was complemented by social media content that encouraged parents to share their own success stories, creating a community of shared experiences and tips.
With its blend of humor and relatability, #TurnNoToYo effectively positioned Del Monte Vinamilk Yogurt Drink as the go-to choice for parents seeking a nutritious snack their kids would actually enjoy.
