My Time, My Treat
A campaign that turns snack time into a celebration of self-care.
DISCIPLINE
Copywriting, Creatives
CLIENT
Jack 'n Jill Piattos
The Story
In a world where hustle culture often overshadows personal downtime, Piattos launched the “My Time, My Treat” campaign to encourage individuals to reclaim their moments of relaxation.
The campaign centered on indulging in your favorite snack isn't just a treat—it's a well-deserved reward. Through engaging content on platforms like TikTok and Facebook, Piattos showcased relatable scenarios where people took a break from their busy lives to enjoy their favorite Piattos flavor.
By positioning Piattos as the perfect companion for "me time," the campaign resonated with a broad audience, reminding them that taking a moment for oneself is not only acceptable but essential.
