It’s EveryThin
Thin crust. Thick attitude.
DISCIPLINE
Copywriting, Creatives
CLIENT
Yellow Cab Pizza Co.
The Story
To launch Yellow Cab’s new thin-crust pizza, we leaned into the brand’s bold, street-smart voice—this time, with a slice of restraint.
“It’s EveryThin” was built on wordplay and wit, turning a thinner crust into a bigger attitude. Minimal fuss. And a tone that said: less dough, more flavor.
The campaign delivered loud flavor with less crust, proving that going thin doesn’t mean going light.
